We teamed up with Gourmet Magazine to get a professional selection of the top places to eat in Mexico City. We put it online and added a feedback forum where visitors could add their own reviews.

We made the information accessible via SMS and also added a booking service and Google Maps facility to help users guarantee their table and find their dinner venue. We promoted the new service in print and online using banners and search.

Anyone using the Priceless.com.mx facility and paying by MasterCard got a free bottle of wine or chocolates with their meal.

We attracted 25,000 unique users to the site and more than 500 people used the SMS service in the first month. There were 360 reservations in the first month via the site and MasterCard attracted extensive coverage.The concept will be extended to hotels and other travel services in 2009.