Cannes Lions

ANTI-SOCCER-VIOLENCE CAMPAIGN

McCANN ERICKSON ARGENTINA, Buenos Aires / MASTERCARD / 2007

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Brief: To alert the responsibility of each citizen in respect to violence in soccer.

Idea: In the banner it was possible to watch a group of fanatics from two classic rival teams fighting. When the hand-shaped cursor would stop over them, the fight would stop too. And when the cursor would stand in another place, the fight would continue. Concento: ¨ If we do not do anything to stop it, the violence in soccer will go on.

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