Mastercard has become the first payments company to set a science-based approach to meeting the goals outlined in the Paris Agreement. We believe we can help the world transition to a sustainable future, and we’re exploring new environmentally conscious solutions that help others lessen their impact on the planet. With the PayBag project, we addressed the area of sustainable consumption. We found out that, despite the growth of environmental awareness, only 5% of shoppers intentionally choose reusable bags while 64,7% continue to buy disposable bags on daily basis. And even those who own a reusable bag forget to bring it with them at 40% of shopping trips.

To make sustainable shopping more attractive as an experience, Mastercard launched the PayBag collection — multifunctional and fashionable shopping bags which identify the new generation of conscious shoppers.

Innovative design of PayBag represents Mastercard’s vision of a World Beyond Cash®. Which is, putting technology and expertise first, providing instant buying power and offering unmatched flexibility to create greater opportunities for all.

PayBag was created primarily for younger fashion- and tech-savvy audience, but the first results show that people of various ages, occupations and lifestyles want to take advantage of its bespoke functionality and design.

PayBag is an all-in-one solution which is very easy to carry with you wherever you go, as it can be folded to pocket-size. Even greater convenience comes with a built-in Mastercard Contactless chip which allows you to pay with it, so it’s not necessary to bring your wallet to shop anymore. Made of recycled plastic, PayBag can be used for years to replace thousands of disposable bags. And its sophisticated design turns Paybag into much more than just a utility item. After the launch via relevant media and online influencers bags themselves turn into a means of promotion — it just can not remain unnoticed both in public spaces and on social media, showing Mastercard’s sustainability focus and high-end premiumness.

- 7.600+ requests in the first month

- Project featured in main national fashion media and supported by local online influencers

- 200.000+ people engaged via Mastercard loyalty program

- Co-promo programmes with major retail group and TOP-10 banking network launching

- 92% positive response

- 86% of engaged users now associate Mastercard with sustainability

- Over 15M disposable bags not to be wasted throughout a year