To encourage car drivers to visit the web site of Da-Direkt and check the offer of comprehensive insurance.

Cars on the street were 'signed' with the name and the website of the insurance company as if the letters were scratched right onto the surface. Of course the letters could be removed without any damage. People were faced with their worst fear concerning their car: Vandalism. However, in the same moment they were presented with a solution which protects them in this situation.

During the weeks of our guerilla promotion the clickrate on the website rose by 22%.