Instead of a radio spot, Bradesco bank, the biggest in Brazil, launched a real song from the best selling singer in the country today, buying the previous and subsequent spots to the song on all the major radio stations. The song was composed of themes connected to values the bank works Towards and has as it's title the position of the bank in the market: In two weeks it became one of the five most requested songs by Brazilian listeners and enjoyed so much success that it will be on the next CD of the singer.