Cannes Lions

CREDIT CARD

MATOSGREY, Sao Paulo / BRADESCO / 2007

Overview

Entries

Credits

Overview

Description

Instead of a radio spot, Bradesco bank, the biggest in Brazil, launched a real song from the best selling singer in the country today, buying the previous and subsequent spots to the song on all the major radio stations. The song was composed of themes connected to values the bank works Towards and has as it's title the position of the bank in the market: In two weeks it became one of the five most requested songs by Brazilian listeners and enjoyed so much success that it will be on the next CD of the singer.

Similar Campaigns

12 items

Shortlisted Spikes Asia
NAB - Wild World

ALT.VFX, Brisbane

NAB - Wild World

2023, NAB

(opens in a new tab)