Cannes Lions
AGÊNCIACLICK ISOBAR, Sao Paulo / CITIGROUP / 2009
Overview
Entries
Credits
Execution
We used a central position on the web page and the ads were sensitive to the user’s behavior, so that the portal knew if it should show the first or second part of the message. In addition, the streaming servers and the ad's loading time had to be synchronized for the action to make sense.
Outcome
Over 1 million hits
Similar Campaigns
12 items