Cannes Lions

CREDIT CARD SECURITY FEATURES

AKQA, San Francisco / VISA / 2006

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Visa teamed with the NFL in this online campaign, called "Know the Metaphors", which uses 'jib-jab' like images of New England Patriot players standing in as metaphors for the Visa Card's security features such as identity theft, fraud monitoring and the little three digit code. In individual videos, each of the five selected players use their althletic prowess in humorous ways to deter criminals, highlight Visa's security features and protect consumers from identity theft.

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