Cannes Lions
Y&R INTERACTIVE TEL AVIV / MASTERCARD / 2007
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The brief:Raise awareness to a new credit card that gives you a bigger credit framework.The idea: Get surfers to experience online how frustrating it is when your credit limit (framework) is too small.The creative solution leveraged that frustration and offered a simple solution: a banner ad where the text does not fit in and you are forced to "play around" with it to read it.
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