An unprecedented musical brand film which makes people smile in a moment by using snacks. A Christmas song medley such as Jingle Bells, Joy to the World! the Lord is come, and We wish you a Merry Christmas, using the real snack crisp sound. We analyzed all Glico’s confectionery’s sound, and picked up 26 suitable items as instruments out of over 100 Glico’s line-up. We have rescreened those items for melody parts and rhythm parts. At last, we needed two months to create the sound of the octave by controlling the form of the mouth, the place that sweets hold, temperate and and power adjustment.

The brand film is, to play Christmas song medley such as Jingle Bells, Joy to the World! the Lord is come, and We wish you a Merry Christmas, using the real snack crisp sound. We first analyzed all Glico’s confectionery’s sound, and picked up 26 suitable items as instrument out of over 100 Glico’s line-up. In addition, we have rescreened those items for melody parts and rhythm parts. At last, we needed two months to create the sound of the octave by controlling the form of the mouth, the place that sweets hold, temperate and and power adjustment.

The film created quit a buzz all over the world, and highly-praised by 187 media such as TVs and websites. So many people tweeted and shared the topic.