To create a simple yet clutter-breaking communication in the crowded headache pain relief market, where the consumer can right now pick and choose from multiple over-the-counter options. To design a campaign that is memorable and becomes a relief from the boring medical advertising format. Just like the relief Crocin provides from headache.

Usually flowcharts are a simplistic step-by-step guide to everything. We made them the opposite. We carefully crafted three really complex flowcharts depicting real yet extremely difficult situations to handle from everyday life, showing how things aren't as simple in life as they appear to be. Situations that can give anybody a headache due to the extensive processes involved. For example buying your first wedding ring or naming your baby or being apprehensive about your daughter's first date. This is where Crocin Pain Relief comes in. A quick and effective solution to painful headaches.

The press and outdoor campaign came across as a relief to the consumers and chemists alike who immediately loved the design and displayed it around their stores. People quickly understood the effectiveness of the product and the stocks at medical stores had to be replaced as quickly. In a cluttered market-space, the essence of an iconic brand, GlaxoSmithKline Healthcare crafted in a simple design captured a lot of eyes and hearts. Becoming a memorable healthcare ad campaign.