Cannes Lions
ICONOCLAST, Paris / LACOSTE / 2020
Overview
Entries
Credits
Execution
The first thing about the casting was to cast real actors with a movie/theater background.
We wanted this film to be as cinematic as possible so this process needed two actors who weren't used to be in commercials so that their acting would be more natural and raw.
We also opened the cast to diversity as we wanted all audiences to be moved by this story. Not having an « all white » couple was important but we also wanted this couple to be believable and able to deliver a super emotional performance.
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