Lacoste Future L1212, come up with an international digital campaign to celebrate the 80th anniversary of the brand.

The L1212 polo is LACOSTE’s most iconic creation.

As a tribute to the founder’s visionary spirit, Lacoste fans are invited to imagine the polo of the future!

On the magical and symbolic date 12/12/12, an online movie is released presenting the polo on lacoste-future.com.

Internet users are then invited to post their vision of the futuristic polo on Facebook.

The most creative ideas will be brought to life by our designers then illustrated and featured on the fan page of the brand for its 11 million fans to see.