For Levi's Fall 2012 collection, "Thread" focuses on the individual and their revelation as they get dressed that their future depends on them meeting the world with determination and action. The narrative poem acts as an internal pep talk that begins with the line "This is a pair of Levi's", meaning that both the clothing and the person wearing it are stitched of purpose to do great things. The narration crescendos with the epiphany that there's no need to wonder who the next living leader of the world is, "it's you, holding onto the thread that holds it all together."