The lack of accessibility for handicap people in Portugal is a big problem. Although European legislation rules that public spaces have to be accessible for disabled people. The truth is that most of them don’t follow the rules. Associação Salvador wanted to increase the public awareness for this problem, and increase the number of complaints, pressuring politic decision makers to change the current scenario.

CrossAbility. A new sport to make people aware of the problems handicapped people confront everyday. Each exercise made athletes experience first-hand the daily obstacles wheelchair users face.

Crossability was a project was based on insights from disabled people as well as cross-fit fanatics. Associação Salvador promotes the inclusion of handicap people in Portugal

Unfortunately, most of public spaces don’t follow the accessibility rules.

To increase the number of complaints we needed people to be aware of this problem.

Crossfit is a worldwide phenomenon with more than 13000 gyms across 120 countries worldwide. The strategy was to use the strength of this community very engaged in the mobility topic to ignite a conversation about the lack of it. Using the growing crossfit trend we collaborated with paralympic athletes to create a new sport.

This new sport, Crossability, was presented in a unique event called: "the toughest workout ever" where we've invited top cross fit athletes to try out this new sport.

The exercises, inspired in the obstacles disabled people have to go through every day to get to public spaces, were designed by Crossfit coaches and paralympic athletes.

This event was recorded and used to launch and promote the sport on social media.

Crossability exercises were explained on online videos and we developed a new app to transform the heavy task of submitting a complaint into a easy and seamless citizenship exercise.

The new sport reached over 1 million people online

Crossability became a new trend and a new discipline in gyms all over Portugal

Opening the debate about accessibility laws in the media

Thousands of people downloaded the app that allowed to easily submit complains, even the President of Portugal used the app.

With the increase awareness more complains were made in one month of the campaign than in the whole previous year. Crossability: A new sport that changed people’s behavior