Cannes Lions
MSTF PARTNERS, Lisbon / ASSOCIACAO SALVADOR / 2016
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We challenged a group of children to open some christmas gifts. Gifts that are different from what they are used to receiving. The effect was what we expected. Despite of being surprised with wheelchairs, crutches, and other kind of objects that are not necessary for them, the children began playing with them.
We would say:
If it makes them Happy, imagine those who need it.
And for that we appeal the people to make a Christmas call to help Associação Salvador that supports people with physical disabilities
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