Cannes Lions

CHARITY

MSTF PARTNERS, Lisbon / ASSOCIACAO SALVADOR / 2011

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Presentation Image

Overview

Entries

Credits

Overview

Execution

The idea for the guerilla action occurred immediately after we came up with concept – Clamped Life – and thought that the best way to catch people’s attention would be to taking it to the streets. With a flair of realism we created greater impact.

The idea was to place and clamp wheel chairs (with regular car clampers) in between cars parked in Lisbon´s main locations.

Outcome

During the days the campaign was in course, people’s reaction to the concept blew our expectations and the buzz in the social media was vast. The campaign had a total of 49.672 calls for the fund raiser.

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