The idea for the guerilla action occurred immediately after we came up with concept – Clamped Life – and thought that the best way to catch people’s attention would be to taking it to the streets. With a flair of realism we created greater impact.

The idea was to place and clamp wheel chairs (with regular car clampers) in between cars parked in Lisbon´s main locations.

During the days the campaign was in course, people’s reaction to the concept blew our expectations and the buzz in the social media was vast. The campaign had a total of 49.672 calls for the fund raiser.