'Zero Crown' TV website promotes the Crown, Toyota's classic luxury sedan which was revamped in December 2003, with designers reworking all the parts with a twin emphasis on performance and style. The website also takes a brand-new approach, bringing the full appeal of the model to the potential buyers, especially in their 30s. The 'TV' part promotes a nationwide 'Test Drive' campaign and takes the form of a 24-hour, interactive TV programme. 'Lab' part emphasises the 'excellence in performance' feature of the Crown with an engaging interface' of a type and form never seen before. In one month after the sale in December 2003, 2.2 times target orders were achieved.