Cannes Lions

CRY SHOP

GREY WORLDWIDE (INDIA), Mumbai / CHILD RIGHTS AND YOU / 2004

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Cry pencils have this chain of kids design element running across the pencil. Demo of a Cry Pencil being sharpened through-out. As pencil becomes smaller, number of kids on the pencil also reduces. End with Super: "The more Cry pencils you use, the fewer underprivileged children there will be."

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