Cannes Lions
CHIPOTLE, New York / CHIPOTLE / 2015
Overview
Entries
Credits
Execution
Our Cultivating Thought initiative presents the words and whimsy of thought-leaders, authors and comedians through essays, each illustrated on our packaging by a different artist.
Outcome
This allows customers to connect with a great selection of entertaining and thought-provoking authors they may not otherwise have encountered. Featuring original essays from authors Julia Alvarez, Michael Lewis, and Toni Morrison, and comedians like Aziz Ansari and Sarah Silverman.
Similar Campaigns
12 items