Cannes Lions
OGILVY BRASIL, Sao Paulo / MAGAZINE LUIZA / 2005
Overview
Entries
Credits
Description
The creative solution was to generate a gigantic postcard shaped like a rug, in a realistic size (56.5 cm x 44cm) to simulate an authentic rug and attract attention to our message. This postcard was mailed to Luiza clients.
Outcome
The inventory in participating stores sold out.
Similar Campaigns
12 items