Since retirees are the main audience for crossword puzzles in Brazil, we bought a little square in one of the country’s most popular crossword magazines and in newspapers. A tiny ad that couldn’t be skipped, since they needed to write the answer in order to complete the game

We’ve managed to create a new way of talking to retirees. A direct, interactive and cost-effective media that with an investment of only US$ 2,330 reached more than 100,000 people (in magazines). With another U$ 1100 investment in newspapers, we've reached 250,000 people. Plus, it’s not everyday that thousands of customers write down your brand name in their spare time.