Brazil's economic situation hasn’t been very optimistic over the past few years and the coronavirus outbreak worsened the scenario. The country has dealt with the pandemic without an organized action plan to fight its consequences. The economy has collapsed, a drop of 87% in monthly revenue was observed in 2020, 600,000 small businesses were forced to close and unemployment peaked at 14.6%. Pandemic, business closed, unemployment; time for big brands to show their purpose. We also sought to increase the sellers base, evolve the perception of the brand as a platform and sell more on 3P. Magalu's key strategic pillars were operation continuity and strategy acceleration: Magalu had already digitized itself to become an omnichannel operation, but the brand's ambition was to digitize Brazilians business. Demand for digital products and services grew throughout the market, however, before responding to the consumer, Magalu needed to strengthen its marketplace.