Content changes – BILLY stays the same. For 30 years. And because that will also be the case in the future, we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls. They created content out of racks and saw how BILLY transmitted the message.

After a week of activity over 20,000 BILLYGRAMS had been posted on Facebook. The App was also a hot topic of conversation amongst IKEA fans.