Cannes Lions
WIRZ/BBDO, Zurich / IKEA / 2014
Overview
Entries
Credits
Execution
At the Easter weekend, 600 IKEA outdoor products were hidden in and around Switzerland’s largest towns. A search was then launched nationwide in all IKEA owned media and fuelled by various Radio stations.
Outcome
We used a seasonal local tradition of outdoor searches to promote outdoor IKEA products at just the right time and in a way that earned us a lot of free media attention.
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