Cannes Lions
EFX CREATIVE POOL, Milan / IKEA / 2008
Overview
Entries
Credits
Description
The city is traffic jammed, polluted and over-advertised. Our hero doesn't seem to care: he drinks tap water, uses energy saving bulbs and his bicycle flies him home, directly to the one he loves.Energy crisis is no joke, but starting to do something about it is really easy!This was first screened on all LCD/Plasma screens inside the IKEA store in Corsica, Milan.
Similar Campaigns
12 items