Cannes Lions

GET SET FOR BUBBLES

CANDYSPACE MEDIA, London / ARGOS / 2015

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Case Film

Overview

Entries

Credits

Overview

Execution

The interactive ‘Get set for bubbles’ game, developed specifically for Motion@Waterloo, invited the station’s daily 300,000 commuter audience to use their smartphones and compete against each other to 'pop' Argos’ multi-coloured bubbles on the 40 x 3 metre digital screen, for the chance to win bundles of top Argos prizes.

The multiplayer game used advanced technology, including real-time queuing and smartphone-to-screen connection, to create the interactive Digital Out of Home game. It proved so much fun that we did it again on Motion@Euston, and provided a takeaway, mobile only version for commuters that were unable to stop and play.

Outcome

The game targeted the station's daily 300,000 strong commuter audience, focusing on engaging those ‘Super Shoppers’ at Waterloo and Euston between a window of 7am to 11pm.

4,000 mobile to big screen games were played on the DOOH screens over the 5 days of the campaign, and we saw 27% of people returning to play again. A further 11,000 games were also played on the mobile takeaway game.

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