We created a loud, energy-filled film that championed Argos’ new FastTrack Same Day Delivery and In-Store Collection, whilst showcasing our top Christmas gifts.

The film was an adrenaline-fueled 60 seconds of extreme winter sports. Set on a mountainside, we followed 100 Olympic level professional skiers, snowboarders and extreme sports athletes, including daredevils in out of control zorbs and Darth Vader in a wing suit with Storm Troopers flanking him, as they screamed down the mountain.

The spot got hearts pumping with our vision of an adrenalin fuelled Christmas – where everything you want comes hurtling towards you at 100MPH.

A FastTrack Christmas. An Argos Christmas.

Creating this film meant embracing a challenging and highly ambitious production on a scale the team had never experienced. The location was a mountainside in Chile’s Valle Nevado, known by winter enthusiasts for its 6,000m peaks and vast stretches of treeless off-piste terrain.

The five-day shoot was cut to two and a half days of shootable conditions due to three feet of snow landing on the location on consecutive days, leading to whiteouts and avalanche threats. Gale force winds also ripped across the landscape, blowing equipment off the mountainside and into the valley below.

The 100 strong crew and cast were under immense pressure from the start, they had to rehearse in a shortened amount of time and there was immense pressure to capture shots in minimal takes. Additional camera equipment was drafted in to capture the action – It was shot with a combination of GoPros, drones and hand-held