Canadian Tire is Canada’s original general store, embedded in communities from Coast to Coast. As Canada’s most trusted brand, Canadian Tire is as much a part of the fabric of this country as hockey or snow. They have deep-rooted dedication to families and communities and strive to help Canadians make their lives better through the products and services they offer.

In Canada Spring is a very exciting time as we get closer and closer to warmer days. But Spring comes in many stages here, peaking through for a few days of warmer weather followed by temperatures dropping to below zero with flurries just the next day. In this film we wanted to tap into the diversity of emotions Canadians go through during the transition from Winter to Spring. We wanted to capture Canadians' longing for the items they can't use during winter and also show the bustle of emotions they experience when they are finally reunited with those beloved moments when the season changes.

Impact: 600 GRPs

Timing in market: March 27-May 7