Cannes Lions

The Outsider

CLEANSHEET COMMUNICATIONS, Toronto / CANADIAN TIRE / 2017

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Baseball is Canada's favourite summer pastime but cricket is Canada's fastest growing sport. For a nation as culturally inclusive as Canada, this presented the unique opportunity for a story that combined both – and in so doing, made an important point about inclusiveness and character.  The story was decidedly about a small human moment of kindness with big, nation building implications. Proof really, that when the best of us steps up, it is a nation that stands a little taller.

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