Cannes Lions
CANADIAN TIRE CORPORATION, Toronto / CANADIAN TIRE / 2018
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This is the story of how all of Canada comes together to support our Olympic Athletes. By embracing a hockey tradition of tapping a stick for your fellow teammate, this film shows the ripple effect of how one single act can make waves across a country. The film touches on the immense pressure an athlete feels before competition but quickly shows the overwhelming support they have from all of Canada.
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