The best way to watch TV is seated on a comfortable sofa, eating a bag of popcorn, and we turned it into a great opportunity to grab the consumer's attention: with a bag of popcorn that it´s transformed into a tiny sofa.

The surprise, along with the 30% discount offer, resulted in sales of 7500 sofas - an increase of 17% compared to a normal week.Even nowadays clients arrive at the stores asking for the Popcorn Sofa.