At the end of the year, McDonald’s asked to develop an idea that shows their appreciation for franchisees and business partners.

We captured one magical moment of the McDonald’s experience – the build-up of anticipation for the food that occurs when taking a napkin just before eating – and transported this feeling to business partners’ offices 365 times a year by using a napkin dispenser which serves as a tear-off calendar.

The German phrase, "Einen Guten!", is a short form of, “enjoy your meal” as well as, “have a good day”.

There were many spontaneous and happy responses – and up to now, successful cooperation in the new year.