Cannes Lions

McDONALD'S FAST FOOD CHAIN

HEYE GROUP, Munich / MCDONALD'S / 2009

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Overview

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Credits

Overview

Description

At the end of the year, McDonald’s asked to develop an idea that shows their appreciation for franchisees and business partners.

Execution

We captured one magical moment of the McDonald’s experience – the build-up of anticipation for the food that occurs when taking a napkin just before eating – and transported this feeling to business partners’ offices 365 times a year by using a napkin dispenser which serves as a tear-off calendar.

The German phrase, "Einen Guten!", is a short form of, “enjoy your meal” as well as, “have a good day”.

Outcome

There were many spontaneous and happy responses – and up to now, successful cooperation in the new year.

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