Cannes Lions

TELECOMMUNICATIONS

DDB PARIS, Paris / BOUYGUES TELECOM / 2011

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

Bouygues Telecom is one of the 3 biggest mobile phone operators in France. It is known for its innovative services and the focus on constantly improving their customer's mobile and online experience. When Bouygues Telecom were launching their Facebook platform, they asked us to come up with an idea to launch it. They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke.

Execution

We decided to look at the way we use Facebook and found that even though we use the social networking site everyday, we forget our favourite moments we share online.So we created an app that could change that, and keep your Facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could choose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile.

Outcome

After only two days we received 15.000 fans (double the desired outcome) and the limited edition of 1.000 books were gone very quickly.

Similar Campaigns

12 items

1 Eurobest Award
Keep on fallin'

FRENZY, Paris

Keep on fallin'

2021, BOUYGUES TELECOM

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