“Culture Mariage” is music recommendation service starting from books. It promotes them who pick up a book to purchase extra music CDs by using a wearable device.

Culture Convenience Club has developed a completely new in-store shopping service at one of the company’s flagship book and CD stores, “Daikanyama TSUTAYA BOOKS”.

That is “Culture Mariage”, music recommendation service starting from books.

Users borrow a wearable device (Google Glass) that they can put on as they browse through the store.

When they pick up a book cover that spurs their interest and scan it using the device, music that matches the book and their taste will start playing automatically on their earphone.

This is a recommendation made based on not just general purchase data but a wide array of lifestyle data used to extract a “wave” that defines the user’s preference.

The best pairing for each customer is then identified depending on the similarities between the person, the book, and the music.

86.8% answered that the experience “roused their interest in the books and music that were introduced” while 84.6% responded that it “improved their image of the company.” Another notable point is that 79.2% of users responded that the experience “made them want to purchase the featured book and music CD.”

Additionally, the project captured extensive media exposure with no PR budget including a special feature on a TV program. The reporter said “I can hear the music commentary now in my ear. Wow, this is amazing!”

“Experience seamless big data service in a comfortable space surrounded by books” said ITmedia.

“A leading-edge shopping experience” said Nippon TV.

Big data in the palm of your hands brings in-store experiences to a whole new level.