The commercial features elderly people who found their favorite movie. They’ve watched it over and over, so many times that they can say the lines by heart, mimicking the actions of the original actor. These people are now enjoying life because of the movie. To make this point clear, all the other elements have been cut off, such as color and computer graphic treatment, and we selected elderly people only.

Movies give a lot of energy to people, and that's what TSUTAYA, the rental DVD shop, is about: the source of energy. In this campaign, we also aimed to cheer up Japan after the earthquake.