Cannes Lions
YOUTUBE, New York / YOUTUBE / 2022
Overview
Entries
Credits
Execution
Because there is no dialogue in the film, the production, set, and character design were critical in sharing our story. Our biggest challenge in designing both the main characters and the cake toppers was to ensure that we represented as wide a range of identities within the LGBTQIA+ community as possible within a limited amount of time.The characters and cake toppers were meant to reflect the reality of the LGBTQIA+ community: beautifully diverse, culturally rich, and thoughtfully nuanced.
Allyson’s Bakery was a character unto itself in the film and served as a metaphor for Allyson’s journey. At first, the bakery appears dark, uninspired, and almost abandoned—a reflection of Allyson’s stagnant state of mind.
Then, in step the cake toppers! The physical transformation of the bakery is meant to act as a reflection of the emotional transformation Allyson undergoes as a person.
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