A Brazilian and an American staged one of the most controversial fights in UFC history.

Before the fight, the American offended the Brazilian in his statements.

The indignation of the Brazilians took the social media network.

We saw an opportunity on it and inspired Cremer, a line of bandages, to create an action: Knockout Bandages.

A special line of bandages that helped every Brazilian to send back the offenses to the loser of the fight.

To have a bandage with a personalized message was easy: one would just have to tweet the desired text with #escutaopai or comment on the campaign films on YouTube.

In the Youtube video, Brazilians returned the offenses by comments.

The 100 best online comments have become an exclusive bandage range that was sent to the American fighter.

At the end our action was a hit and Anderson hit Sonnen.

Knockout Bandages were a special line of bandages that helped every Brazilian to send back the offenses to the loser of the fight.

The great differential in this campaign was simplicity.

Using the comments section, we transformed YouTube into a promotion website. If you commented, you were participating.

Therefore, YouTube helped created the new line of a product.

To have a bandage with a personalized message was easy: one would just have to tweet the desired text with #escutaopai or comment on the campaign films on YouTube.

At the end, the best messages were sent to the loser of the fight.

The action quickly grew in viral proportions.

More than 62,000 views in four days. And all of this through free media only.

Dozens of news and trend websites published notes about the action.

Even MMA personalities posted the action on their social network profiles.