Cannes Lions

Curious Readers

J. WALTER THOMPSON DUBAI, Dubai / KINOKUNYA / 2016

Awards:

3 Shortlisted Cannes Lions
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Credits

Overview

Description

Kinokuniya is a globally known bookseller of repute. The store in Dubai Mall, UAE is a massive 68,000 square feet wide paragon book gallery which stocks more than half a million books and thousands of magazines in English, Arabic, Japanese, French, German and Chinese at any given time.

For this campaign, we were asked to make Kinokuniya’s wide range of books stand out amidst the rest of the competition.

Kinokuniya is the largest bookstore in the UAE. We wanted to bring this aspect to light by showing readers how every topic they’re interested in is well covered at Kinokuniya.

To spark interest in curious readers, our ads showcased how people could quench their thirst for more and more stories about a topic or person that intrigues them, with the wide range of books at Kinokuniya.

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