Cannes Lions

CURRYS PC WORLD

AMV BBDO, London / DIXONS / 2015

Awards:

1 Shortlisted Cannes Lions
Film
MP3 Original Language
MP3 Original Language
Film
MP3 Original Language
Film
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The TV features football mad protagonists and their clumsy attempts at persuading their loved ones to invest in a new telly

just in time for the 2014 World Cup. They do this under the pretence that it’s a selfless act entirely for the benefit of their

loved ones and is in no way related to football.

Execution

Abandoning the typical rules of casting beautiful young men and women in lead roles, we applied an anti-casting approach, instead employing actors and actresses our audience could identify and empathise with. By putting greater emphasis on their ability to recreate those familiar gestures and quirky mannerisms only a long-suffering partner would notice, we aimed to produce stronger performances.

Similar Campaigns

12 items

How Currys PC World found its voice at Christmas

AMVBBDO, London

How Currys PC World found its voice at Christmas

2017, DIXONS

(opens in a new tab)