Cannes Lions
DDB PARIS, Paris / STIHL / 2005
Overview
Entries
Credits
Execution
The message was succesfully conveyed by putting stickers showing the product on different types of walls (brick, concrete, stone...).
Outcome
Most consumers didn't know this type of product existed and what it could accomplish. This operation contributed to raise significantly the awareness of Stihl cut-off saws, including the rental market.
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