Cannes Lions

CUT OFF SAW

DDB PARIS, Paris / STIHL / 2005

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Overview

Entries

Credits

Overview

Execution

The message was succesfully conveyed by putting stickers showing the product on different types of walls (brick, concrete, stone...).

Outcome

Most consumers didn't know this type of product existed and what it could accomplish. This operation contributed to raise significantly the awareness of Stihl cut-off saws, including the rental market.

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