The interaction with outdoors is unusual and monks don't usually walk in the streets in Brazil. To correspond with the mystery of the film we put the monks on the streets and they ripped the posters which had films message. We simulated the monks’ obsession was not to reveal the Code.

We made a video of the monks ripping off the messages from the outdoor advertisements. During a week, the video had enormous exposure with the Youtube internet users in Brazil and Spain. Sony Brazil sold more than one hundred million DVD copies.