The biggest challenge was taking the beautifully simple, block colour print assets and creating a new world for them to exist in motion. We wanted to be true to the original creative, whilst being able to inject our ideas to bring the 50th branding alive.

We started developing animated tests very early on, exploring sound reactive animation, playing with shape, colour, form and environments for it all to exist in. Once we started producing some interesting results, we focussed our attention on collating these into a complete package.

We received good feedback from the production company we worked with, as well as one of the show's organisers and key hosts, who enjoyed the visuals on the night. In all, it seemed to be well received by the audience!