Cannes Lions

Are You Next? (Surfer)

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / D&AD / 2016

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Overview

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Credits

Overview

Description

We created posters to honor and revisit spots, photos, music videos, and famous advertising pieces.

Execution

With the "craft" in mind throughout all phases of the process (from creation to production), the posters were developed using mixed techniques, such as lithography, woodcuts, letterpress, offset, and screen printing.

Outcome

the festival grew by 6,4% over plan and 17% compared with last year. 

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