We created posters to honor and revisit spots, photos, music videos, and famous advertising pieces. The idea was to instigate and invite directors and photographers to participate in the award that values and celebrates the craft of the profession. 

Details of the posters created for the festival’s advertising campaign were posted, challenging the new generation of directors and photographers to guess which famous work was being shown. As soon as the follower got the question right, a video revealed the result

the festival grew by 6,4% over plan and 17% compared with last year.