We created posters to honor and revisit spots, photos, music videos, and famous advertising pieces. The idea was to instigate and invite directors and photographers to participate in the award that values and celebrates the craft of the profession.

With the "craft" in mind throughout all phases of the process (from creation to production), the posters were developed using mixed techniques, such as lithography, woodcuts, letterpress, offset, and screen printing.

The festival grew by 6,4% over plan and 17% compared with last year.