We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name "the dad-bod". In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day.