Cannes Lions
SANDBERG STARCOM, Stockholm / LEVI STRAUSS / 2003
Overview
Entries
Credits
Execution
Together with the client, the team suggested that an event at a selection of cinemas in major cities should set off the media launch of Levi's TYPE1 jeans, in order to put additional focus on this important launch of a completely new design both in media, among retailers and last but not least among the target group.
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