The color-pencil-like trophy is one of the most recognizable features of the D&AD award, showing that the colors of the trophy represent the class. On the other hand, Taiwan is famous for its fruits. Hence, we linked the two so as to raise curiosity by cutting a color pencil and revealing the fruit inside.

In the exhibition, the external and internal images are corresponding, the outside images are pencils, and the inside images are fruit slices. When people walk from outside, they will find out "what's inside the pencil.

This exhibition creativity has successfully created more than 10 online media reports such as: Campaign brief Asia, Posterposter, BrandingAsia Magazine and so on. We brought in 30% more audience than previous exhibitions.