CHALLENGE:Ilta-Sanomat is the biggest and oldest tabloid in Finland. People were consuming more of Ilta-Sanomat online, but at the same time buying less of the actual newspaper.So, Ilta-Sanomat reinvented the nwspaper to better serve the situation, giving the two medias their own specific roles. The web was to bring the news as they happenand let people interact and at the same time the newspaper went deeper into the stories behind the news.OBJECTIVE:To demostrate the how the two medias compliment each other.