Organic undertook the build and launch of 8 European websites for DaimlerChrysler, utilising the original Chrysler & Jeep templates designed for the US market, localising the content and images to meet the varying needs of individual markets, 8 European countries, 16 sites (Germany, Denmark, France, Sweden, Portugal, Italy, Greece and Ireland).In building a high quality European template site from which specific market sites were built, significant savings in production effort and timescales were achieved. Consistent branding, functionality and navigation were essential to achieve the global look and feel of DaimlerChrysler's online presence.The target group for the dual site build was 30 - 55 ANC 1's - predominantly male.